Theme Cruft®
Template page.php Page About Reading time 1 min Last edited Aug 14, 2026

About

About

We started in 2021 with one theme and no advertising budget. Fifty themes later that has not changed: people find us because a site they liked turned out to be running one of ours.

12,400
Licenses sold
4.9
Average rating
48 KB
Average CSS
0
Page builders

How we build

We design in the browser, in theme.json. There is no page builder to license, no custom-field plugin to keep alive, and no framework whose next major version becomes your problem. If WordPress can do it, we use WordPress.

Every pattern is hand-written and tested with a keyboard and a screen reader before it ships. Themes score 95 or better on Lighthouse out of the box, on the demo content you actually get — not on an empty install.

Demos ship with real copy. Lorem ipsum hides the moment a design breaks, which is usually the moment a headline runs to three lines.

What you get

  • Built for the current WordPress block editor
  • GPL licensed, use on unlimited sites
  • One-click demo import from the dashboard
  • Design file and child theme in every download
  • No trackers, no phone-home

We run our own themes. If it is not fast enough for us, it does not ship.

Fris, Founder